NAB: Akamai Adds Adobe Primetime Ad Tech

Red Bull, Turner in Early Stages of Joint Offering Trial

Akamai Technologies announced at NAB that it was integrating Adobe Primetime’s ad insertion capabilities into its network.

The companies say that the combination of Akamai’s global content delivery network (CDN) and Adobe’s ad insertion technologies will simplify and improve the way online video ads are delivered while improving the viewing experience.

Red Bull Media House and Turner Broadcasting are already in the early stages of trialing the joint solution as a technology preview. 

Akamai and Adobe have already worked on a number of major events, including Super Bowls, the Olympics, World Cup and March Madness among many others.

Read more at B&C