National Association of Broadcasters President Gordon Smith has alerted members and exhibitors that the canceled 2020 NAB Show will not be rescheduled, but will instead be reimagined as a “digital” platform dubbed NAB Show Express, which will launch in April, when the physical show would have been held in Las Vegas.
Smith told C-SPAN canceling the NAB Show due to coronavirus concerns was a “great injury” to the association, but a decision it had to make. He also called it an “agonizing” decision, the economic impact of which — 100,000 attendees, one million feet of exhibit space — he was still calculating. Smith said that if the pandemic wanes he still hopes to have NAB Show 2021 next April.
He also said that this April the association would launch a “digital experience” called NAB Show Express for exhibitors and attendees, and that the October NAB Show New York would be enhanced.