NASCAR.com has launched a new app for Google TV, the Android-based platform for connected or smart TVs.
The launch of NASCAR.com LIVE is the stock car circuit site's first app for a connected TV and its initial attempt to bring interactive features onto the TV screen. It is also the first racing app for Google TV, which is launching a second, improved version of its smart TV platform.
The free application is designed to be used with both live races and as a source of information about the NASCAR Sprint Cup Series, Nationwide Series and the Camping World Truck Series when there aren't scheduled racing events.
During live race broadcasts on Fox, TNT and ESPN/ABC, the app has a "Live Mode" that works with the TV's picture-in-picture feature, offering such additional information as lap-by-lap updates, lead changes and statistics from the live leaderboard.