National Geographic Channel is in the midst of the largest media buy in network history to support its new series, World's Toughest Fixes.
The campaign includes ads in the New York Times and an ad on the back cover of Popular Mechanics as well as radio spots in major markets and Web ads with video previews on such sites as popularmechanics.com, slate.com and cnn.com.
Media siblings Fox, FX and National Geographic magazine are also helping to promote the series. A full page ad is running in the sister magazine. The television network has promoted the show with behind-the-base ads during Major League Baseball coverage and the cable network is placing ads in the final season of The Shield and its new series, The Sons of Anarchy.
The series began its 10-episode run on Sept. 28 and airs each Sunday at 9 p.m. ET.