As it launches the third season of its series Drugs Inc., National Geographic Channel is joining forces with The Partnership at Drugfree.org on a campaign of Public Service Announcements designed to raise awareness of the drug epidemic in the U.S.
In addition to PSAs, the campaign includes billboards, lower thirds, online banner ads, blog posts and social media all aimed to drive viewers to Drugfree.org and call attention to the organization's Medicine Abuse Project.
"The Partnership at Drugfree.org is the perfect organization to partner with NGC's Drugs Inc.," Courteney Monroe, chief marketing officer of National Geographic Channel, said in a statement. "We take viewers into the drug world through intimate, firsthand, street-level testimonies of today's drug players to shed light and hopefully help people with drug addiction problems, a widespread issue in our society."
The Medicine Abuse Project is a unifying campaign that brings together families, communities, industry, health care professionals, educators, law enforcement and government officials to curb teen medicine abuse and save lives.