National Geographic signed a far-reaching content and cross-marketing deal
with America Online Inc. combining the online service's reach with content on
National Geographic Online.
National Geographic will place content within AOL's 'Research and Learn,'
'Travel,' 'News' and 'Kids Only' areas. The interactive content will be culled
from the travel, photography, maps, geography, animal, nature, kids, news,
education, space, science, adventure and exploration areas of National
Geographic's Web site.
The content provider will also show up in 'Shop@AOL' with National Geographic
maps, gifts, CD-ROMS and magazine subscriptions.
In turn, AOL will receive promotional opportunities on National Geographic's
four magazines, which reach more than 10 million subscribers, plus the 20
million-subscriber National Geographic Channel.
National Geographic Online president Mitch Praver said the deal 'exposes our
content to new audiences. It's a substantial long-running relationship.'
National Geographic Online 'is very rich in content, almost CD-ROM-like,' he
added. 'We use streaming audio and video from the field. We do live Webcasts and
provide video clips of upcoming programs.'