The National Geographic Channel is teaming with the Centers for Disease Control and Prevention to offer disaster preparation tips through Nat Geo's hit series Doomsday Preppers.
The campaign will feature both online and on-air spots that will highlight practical preparedness tips from the CDC's web portal, said network officials. The spots will air on Nat Geo beginning with the Dec. 11 episode of Doomsday Preppers, which focuses on Americans who are preparing for what they see as the end of the world.
“We hear from fans of Doomsday Preppers often that even our most eccentric characters don’t just make great TV, they also leave an impression about the importance of being prepared for an emergency,” Courteney Monroe, chief marketing officer for the National Geographic Channels, said in a statement. “The CDC is the perfect organization to partner with to give our viewers practical steps that they can take to get themselves prepared to survive different types of disasters.”