NATAS New York, PROMAX&BDA Team Up

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PROMAX&BDA will handle sales, marketing and sponsorship agreements for the National Academy of Television Arts and Sciences of New York’s various awards events under a joint-venture agreement announced Thursday.

Under the exclusive arrangement, PROMAX&BDA's sales force in Los Angeles, London and Singapore will market and sell the National Television Academy's national Daytime, Sports and News and Documentary Emmy Award events, as well as some 19 regional Emmy competitions held throughout the United States.

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