National Lacrosse League Goes OTT With Sportsrocket

New video content management firm to supply platform for subscription service

The National Lacrosse League is going over-the-top with a video platform facilitated by Sportsrocket.

Sportsrocket, run by Classic Sports Network and College Sports Television founder Brian Bedol, will help the NLL engage fans with streaming, video on demand, social highlights and video sharing from its games.

“In partnering with Sportsrocket, we’re investing in the future of sports entertainment,” said Nick Sakiewicz, commissioner of the National Lacrosse League, which consists of nine U.S. and Canadian franchises. “The last decade has seen a strong, transformative shift in the way fans are tuning in to watch games, highlights, sports analysis and other video on-demand content. By providing a digital platform that dedicates itself so strongly to the consumer experience, we’ll be able to provide our fans with the most action-packed, accessible and engaging content of the box lacrosse world.”

The new OTT platform will offer three subscription tiers that go on sale Tuesday.