The National Cable & Telecommunications Association wants to give credit to attendees of its 2005 National Show.
The trade group Thursday announced a new program enabling cable-industry conference participants to earn credits toward a business certificate, starting with its annual confab April 3-5 in San Francisco.
Participants working toward their "The Business of Cable" certificate programs can also earn credits by attending the Cable Television Public Affairs Association’s annual educational conference May 1-4 in Washington, D.C., and the Cable & Telecommunications Association for Marketing’s CTAM Summit July 24-26 in Philadelphia.
Each educational session at any of those trade shows will count for one or two credits toward the total of 30 necessary to receive The Business of Cable certificate. There is no set time period in which participants must accumulate credits, which can be carried from year to year, the NCTA said.
“The Business of Cable certificate will provide added value to the time already invested in attending sessions,” 2005 National Show program-content committee chairperson and Time Warner Cable executive vice president of corporate affairs Lynn Yaeger said in a prepared statement.
“That's why we're encouraging our executives to participate in the program,” she added. “It will help them to gain the broadest possible understanding of the overall business in very concentrated doses of time.”
“The cable business is constantly evolving with new technologies and service offerings, along with developments in marketing and sales, so it's vital for industry professionals to stay on the cutting edge,” CTAM CEO Char Beales said in a prepared statement.
“The Business of Cable is intended to help keep people focused on learning about industry advancements,” Beales added. “For those looking to grow professionally, it should be a popular program.”