MIAMI – One of the next efforts in the TV community’s quest for the next great program—and next great partnership behind it—could be one of the Big Four trying out the 10/90 sitcom model.
Speaking on a NATPE panel Monday moderated by B&C contributing editor Paige Albiniak, Debmar-Mercury co-president Ira Bernstein said “we think a broadcast network could be a buyer for” the company’s upcoming comedy series starring Kevin James.
Debmar-Mercury has done eight 10/90 deals, Bernstein said. They started the template with the Tyler Perry-led sitcoms on TBS and continued with partnerships with FX on projects starring Charlie Sheen and the upcoming comedies starring George Lopez and the team of Martin Lawrence and Kelsey Grammer. Next up is James’s show. The basics of the 10/90 template calls for a 10-episode test, that in success based on agreed upon benchmarks, triggers an additional 90-episode order for a total of 100.
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