Navic Debuts on Charter

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Navic Networks said Charter Communications Inc.’s Riverside, Calif., system has rolled out its addressable-advertising system

Advertising will be able to use addressable advertising to link or telescope customers from a commercial to long-form video-on-demand content.

Automobile dealers, furniture retailers and financial institutions can use long-form video to better display their products or services, Navic said.

Navic allows Charter to poll subscribers, provide specific “call-to-action” prompts and provide more information on products.

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