Comcast SportsNet Chicago's coverage of the Feb. 11 matchup between the Chicago Bulls and San Antonio Spurs will be transmitted to China.
Part of the “NBA Chinese New Year Celebration” – it’s the Year of the Snake -- at the United Center on Feb. 11, CSN Chicago’s game feed, tipping off at 7 p.m. (CT), will air on China’s CCTV-5 via NBA distribution.
In addition to a telecast open video featuring CSN’s Luke Stuckmeyer from Chicago’s Chinatown and the incorporation of Chinese language text placed throughout the game telecast, viewers will see a number of highlighted Chinese New Year-themed activities from the United Center, including The Magical Strings of Youth children’s violin group performing the National Anthem and video of the Chicago Chinese Cultural Center on-court performance of “Lion Dance."
Comcast SportsNet’s website, CSNChicago.com, will feature original video content, game preview stories (Bulls “Insider” Aggrey Sam’s game preview story translated into Chinese), plus Stacey King’s “Stacey-isms” translated into Chinese, along with social media fan interactivity taking place throughout the day/night on the network’s Twitter (@CSNChicago) and Facebook social media hubs (Facebook.com/CSNChicago). Fans can interact “NBA Chinese New Year” celebration all day long utilizing the Twitter hashtag #BullsTalk.
In the United Center, Chinese New Year signage will be included on-court, courtside and in scoreboard messaging. Player head shots will be featured on the scoreboard with Chinese characters, while a limited number of Chinese New Year -shirts and pins will be given away to fans throughout the arena.
The NBA will recognize the Year of the Snake with 23 live games televised and streamed in China over eight consecutive days. The Bulls, who will sport specially designed adidas shooting shirts on Feb. 8 and 11, four other NBA teams in hosting in-arena Chinese New Year-themed celebrations and two additional teams will have signage recognizing the holiday.
The inaugural NBA Chinese New Year Celebration, which was created last year and featured 21 live games and two in-arena celebrations, reached 96 million viewers across TV and digital.
“Chinese New Year is the most important festival for our fans in China, and we are happy to once again celebrate with them and their families,” said David Shoemaker, CEO of NBA China, in a statement. “Thanks to the support of our great partners, we are celebrating the Year of the Snake with more NBA programming than ever before and a comprehensive array of Chinese New Year-themed fan activities in China and the U.S.”