NBA Playoff Ratings Drop


After a disappointing regular-season performance, ratings for Turner Sports' National Basketball Association playoff telecasts were stronger, but still fell short of last year.

A total of 38 Turner Network Television and TBS Superstation playoff games generated an average 2.8 rating, 7 percent below the 3.0 rating through 36 games last year.

TBS' regular-season games pulled in a 1.3 rating, down 24 percent from last year's 1.7, when a lockout wiped out a portion of the season.

Turner Sports senior vice president of programming Kevin O'Malley said he was satisfied with the playoff ratings despite the falloff. The network benefited from a more liberal playoff schedule, in which games were spaced out to eliminate simultaneous telecasts on TNT and TBS.

But players and some league observers criticized the NBA for putting as many as four days between games in a number of first- and second-round playoff series.

"We were pleased with the product, and we ended up in the neighborhood of last year," O'Malley said. "It wasn't a great year for the NBA, but you have to give the league credit for looking for ways to make the [playoff] games more attractive for us and viewers."