NBA Playoffs Tip with Strong Ratings

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Like a shooter in the zone, Turner Sports is off to a hot start with its
coverage of the 2002 National Basketball Association playoffs.

For the first 11 postseason contests (through Thursday, April 25) on Turner
Network Television and TBS Superstation, the networks are averaging a 2.1
household rating -- an 11 percent amelioration from a 1.9 average through the
same number of games last year, according to Nielsen Media Research data.

The networks are also dunking growths with key adult demos, registering an 11
percent gain among adults 18 through 34, a 13 percent advance among adults 18
through 49 and 7 percent increases among males 18 through 49 and 25 through
54.

Last year, TBS and TNT averaged a 2.3 household rating for 36 games.

Historically, ratings tend to grow as the playoffs move into the latter
rounds, according to a Turner spokesman.

Turner grabbed a pair of sports Emmy Awards this past week tied to its
pro-hoops coverage -- for studio host Ernie Johnson and studio show Inside
the NBA
.

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