NBA Playoffs: TNT Scores Cable-High 7 Million Viewers With Game 2 Of Mavs-Lakers


TNT's coverage of Game 2 of the second-round NBA playoff series between the Dallas Mavericks-Los Angeles Lakers scored as cable's highest-rated 2011 postseason contest to date, while ranking as the top show in TV with a number of key demos on May 4.
The "drama" network's coverage of Dallas' victory that gave it a 2-0 series lead over the two-time defending champion Lakers averaged a 4.5 U.S. household rating and 7.04 million watchers, according to Nielsen data.
Mavs-Lakers was the No. 1 ranked program on May 4 across all television among persons and guys 18 to 34 and males 18 to 49, beating the likes of American Idol, Modern Family, and Law and Order: SVU, said TNT officials.
Coupled with the opening game of its doubleheader, the second contest between Chicago and Atlanta in which the Bulls evened the series, TNT's twinbill outpaced ABC, NBC and CW primetime averages with households and key demos, according to TNT officials.
Chicago-Atlanta averaged a 3.3 household rating and 5.21 million viewers, according to Nielsen.
Through the first six games of the second round of the playoffs, TNT has averaged a 3.7 rating, up 28% from a 2.9 for the same number of games in the 2010 postseason, with viewership ahead 30% to 5.83 million from 4.49 million. The numbers of homes were up 29% to 4.24 million from 3.29 million.
On the demo side, through the first six games of the second round TNT dunked a 48% increase to 1.96 million persons 18 to 34; 38% to 3.39 million persons 18 to 49; 29% to 3 million adults 25 to 54; 48% to 1.34 million guys 18 to 34; 42% to 2.39 million males 18 to 49; and 33% to 2.1 million men 25 to 54.
TNT's playoff coverage resumes with Game 4 of Hawks-Bulls on May 8 at 8 p.m. (ET)