Two new weekly live shows about the National Basketball Association will tip off on Twitter as the pro basketball season starts.
Turner Sports in producing two shows for the league that will stream on the social network, The Starters Twitter Show and The Warmup.
The shows will be available through @NBA, Twitter Moments and on TheStarters.twitter.com and TheWarmup.twitter.com. The NBA and Twitter have also launched exclusive hashtag-triggered emojis for all 30 NBA teams.
Twitter has been looking at live sports as a way to boost usage and ad sales. It simulcasts NFL Thursday Night Football games.
Read more at broadcastingcable.com.