NBA, Turner Optimize ‘League Pass’ for Smaller Screens 

‘NBA Mobile View’ will offer zoomed-in, tighter shot of the action 
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NBA League Pass, the out-of-market game package, is launching a new mobile-optimized component in time for the start of the 2016/2017 season. 

Looking to optimize deliver of games for smaller screens, NBA Mobile View will provide a “zoomed-in, tighter shot” of the action. The feature will debut on Tuesday (Oct. 25) as part of the NBA League Pass preview, which runs through Nov. 1.

When fans select any game on NBA League Pass, NBA Mobile View will appear as an additional streaming option alongside the traditional “Home” and “Away” viewing options, which will stay in place. 

The video below shows a side by side comparison of the traditional view and the new Mobile View: 

NBA Mobile View was developed by the NBA and Turner Sports via their NBA Digital partnership, and was created by installing new cameras in all 29 NBA arenas. Each game will have a designated producer assigned for the NBA Mobile View feature, they said. 

In addition to NBA Mobile View, other NBA League Pass enhancements for the upcoming season factor in Turner-owned iStreamPlanet, which will provide the live streaming infrastructure for all games provided via the service. 

RELATED: Turner Snaps Up iStreamPlanet

For the upcoming season, NBA League Pass will be offered with a Single Game option ($6.99 per game), as well as NBA Team Pass ($119.99), which lets viewers follow a single team throughout the regular season.  NBA League Pass will also offer its usual comprehensive full season package ($199.99), with access to nearly 1,000 live out-of-market games and archived NBA fare. 

The league and Turner said NBA League Pass generated a record 26.7 million game views and more than 1.2 billion minutes viewed last season, and that digital subscriptions were up 10% year-on-year. 

The subscription-based service is supported on a wide range of platforms, including iOS and Android mobile devise, PlayStation 4 and PlayStation 3 consoles; the Xbox One; Apple TV boxes; Samsung smart TVs, Amazon Fire tablets and Fire TV devices, and Roku players and integrated Roku TVs. 

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