NBC To Air Olbermann Special


On the eve of the show’s fifth anniversary, NBC will broadcast a special edition of MSNBC’s Countdown with Keith Olbermann March 30, officials said Thursday.

The network special is meant to will give viewers of the Peacock Network a taste of what more than 1 million MSNBC viewers have come to expect each night.

In March to date, Countdown is averaging 402,000 adults 25 to 54, an 82% increase over last year, and a 9% lead over CNN's Election Center at 8 p.m. Countdown also leads in the total viewer race over CNN, 1.1 million versus 1.07 million.

Countdown with Keith Olbermann premiered March 31, 2003 on MSNBC, and has become the top-rated program on MSNBC and one of the most watched shows in cable news. To mark its anniversary, the week of March 31 Countdown will feature some of the highlights of the last five years, including the original Special Comment addressing Donald Rumsfeld and the program's ground-breaking re-enactment of the Sen. Larry Craig “incident."

Countdown telecasts weeknights at 8 p.m. (ET) on MSNBC, and repeats at 10 p.m.