NBC Universal said it has reached a long-term agreement with AT&T to carry its portfolio of networks across all AT&T and DirecTV products, including new streaming services DirecTV Now and DirecTV Preview.
It is the second big programming deal AT&T has landed for the DirecTV Now service in the past several days – it signed a deal with Discovery Communications on Sept. 8. AT&T expects to launch DirecTV Now in the fourth quarter.
Through the agreement, AT&T DirecTV and U-Verse customers will continue to have access to NBC Universal broadcast and cable networks live and on-demand through linear TV, online, and TV Everywhere apps.
“AT&T is an important distributor and we are pleased they recognize the value of NBC Universal’s leading portfolio of networks and will continue offering our unmatched lineup of entertainment, sports, news and Hispanic content,” said NBC Universal chairman, content distribution Matt Bond in a statement. “We are committed to growing our audiences, and we welcome the opportunity to offer our networks on DirecTV Now.”
The agreement also enhances DirecTV’s 4K UHD programming initiative, by allowing DirecTV to select major sporting events in 4K. DirecTV has already offered Rio Olympics and is delivering Notre Dame football games in 4K UHD under the agreement.
“We’re pleased to extend our relationship with NBCU with this milestone agreement, which delivers their content across all of our platforms and products,” said AT&T chief content officer Dan York in a statement. “The NBCU family of networks will be available to AT&T customers for years to come and will also enhance our DirecTV Now streaming services and provide more great 4K Ultra High Definition (UHD) sports content.”