NBC Cable Networks is providing cable operators with TV spots to help sell HDTV.
The 30-second spots feature NBC programming like The West Wing
, The Tonight Show with Jay Leno
, Law & Order
, Miss Match
and Las Vegas
, tagged for local cable operators, highlighting cable's role in consumers' ability to see HDTV programming.
The campaign follows an August initiative in which the network sent NBC HD content to Premier Retail Networks, which distributes HD programming in 2,000 retail outlets nationwide.