NBC Counts 185 Million Olympic Viewers Through Vancouver's Penultimate Day


With the Vancouver Olympics winding down, the networks of NBC Universal had reached 185 million American viewers by the 2010 Winter Games' penultimate day, according to Nielsen data.
That total surpassed the total number of people who watched some portion of the entire Winter Games in 2006, 1998 and 1992 and perhaps set the stage for the 2010 Olympics to edge the 187 million watchers for all of the Salt Lake City quadrennial in 2002.
If that were to occur, Vancouver would rank as the second most-watched Winter Games, trailing the 204 million viewers registered by CBS with its coverage of the 1994 Games from Lillehammer, Norway, which benefited from the intrigue of the infamous Nancy Kerrigan-Tonya Harding incident.
On Saturday Feb. 27, NBC pulled in 20.6 million viewers in primetime, 25% more than the 16.5 million who watched the last Saturday night from the 2006 Winter Olympics from Torino, Italy. It was also 47% above the 14 million combined delivery of ABC, CBS on Saturday night. The Peacock's national household rating of 11.7 rating /21 share on Feb. 27 ranked 21% higher than the 9.7/17 from the corresponding night in Torino.
NBC's 13.9/23 average household rating-to-date was 13% greater than 2006's 12.3/20. From a viewer perspective, NBC averaged 24.5 million through the first 16 nights of the Vancouver Games, a 19% increase from the 20.6 million at that stage from Torino.