NBC Entertainment Names Hayes Named EVP

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NBC Entertainment has hired Robert Hayes to the newly created position of EVP of digital media, where he will report to Len Fogge, president, NBC Entertainment marketing and digital.

Hayes, who previously held senior digital posts at Iconic Entertainment and Showtime Networks and was described by NBCU as "a recognized innovator in digital entertainment," will oversee the network's digital strategy and operations for NBC.com, social media, online, mobile, apps, connected devices, multiplatform programming, product development, digital media business development and digital marketing.

The Hayes announcement did not mention Vivi Zigler, president of NBC Universal Digital Entertainment, but an NBC spokesman  via email indicated that "Vivi has decided to leave NBC and will be announcing her future plans in a few weeks."

In announcing Hayes' appointment, Robert Greenblatt, chairman, NBC Entertainment, and Ted Harbert, chairman, NBC Broadcasting, stressed the importance of digital media for the company's future and its attempts to revitalize its primetime lineup.

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