NBC Olympics and Facebook will engage in a far-ranging partnership around the London quadrennial that will see extensive content on the NBC Olympics page and the use of social media tools and analysis across the various linear networks that will present the Summer Games.
As part of the alliance, the NBC Olympics page on Facebook will feature news, information, polls, photo galleries, trivia and shareable images, as well as exclusive content that can be accessed by fans that "like" NBC Olympics on Facebook. In addition, a Facebook timeline app on NBCOlympics.com, will also allow users to share content that they are consuming with their friends.
"It is undeniable that a large number of Americans regularly engage in social media, with Facebook, Twitter and other platforms," said said Gary Zenkel, president, NBC Olympics in a phone interview from London." We want to be part of those conversations on an ongoing basis surrounding the Olympic Games. That has begun to percolate now and will certainly continue during the 17 days in London."
Facebook will work with NBC editorial teams to produce segments that will air throughout the Games on a variety of NBCUniversal networks that will present Olympic coverage. NBC Olympics will also use the new Facebook data tool, Talk Meter, to let viewers to see what the social media network's users are saying and thinking about stories, results, athletes and events.
In addition, the results of a daily poll on the NBC Olympics Facebook page will air daily on NBC.
"There will be a coordinated effort between NBC and Facebook personnel. They'll be working together in terms of identifying top stories, the poll, in bringing content to the NBC Olympics Facebook page," said Zenkel. "The Talk Meter data tool will access the data, show what has the most social currency and bring the most compelling stories to the surface."
As to the poll, Zenkel said it would focus on matters such as the competition between top U.S. swimmers Michael Phelps and Ryan Lochte. He said the Facebook poll would be promoted during morning and daytime Olympic coverage with the results revealed on NBC's primetime presentation.
NBC is also developing social media-specific on-air promos to help drive viewers to its social media activities, which are part of the expansive effort that will deliver 5,535 hours of Olympic content on linear and digital platforms from July 27 through August 12..
"With the Olympic Games being one of those rare cultural moments that everyone talks about, people will watch the games on NBC and engage with their friends and favorite athletes on NBC Olympics' Facebook page," said Andy Mitchell, strategic partner manager at Facebook, in a statement. "NBC's viewers will get to see what Olympic athletes and others connected with the Games are talking about on Facebook, adding a new element to NBC Olympics' coverage. By sharing what they choose to watch on NBCOlympics.com, people will identify the events and highlights that are important to them and discover other Olympic moments through their friends."