NBC to Kick Off Sochi Olympics Coverage Night Before Opening Ceremony

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NBC will begin its coverage of the 2014 Sochi Olympics in primetime on Thursday, Feb. 6, 2014, one day before the Opening Ceremony, officials told reporters today in New York.

This will be the first time a U.S. media company has dedicated primetime coverage to Olympic competition prior the Opening Ceremony.

The International Olympic Committee has added 12 events for the 2014 games.