NBC News in early 2012 will launch NBC Latino, an English
Hispanic news and lifestyle website.
The site, which is currently live as a Tumblr feed
(http://nbclatino.tumblr.com), focuses on English-language information that is
relevant to U.S. Hispanics and promises a unique Latino angle on current news.
In addition to current NBC contributors, the site will be
home to Hispanic perspectives and opinion pieces. On Wednesday (Dec. 14), the
site featured an eclectic mix of topics, from immigration reform and the
campaign of Republican presidential candidate Newt Gingrich to a recipe for Cuban
According to the site's "About Us" page, NBC Latino is
edited by Chris Pena, a 16-year media veteran who has worked as assistant news
director at NBC owned-and-operated station WMAQ in Chicago. Pena, a native of
the Dominican Republic, has also worked at Telemundo-owned KTMD in Houston.
Other contributors include Betti Cortina, the former
editorial director of Latina magazine;
Maria Eugenia Alcon; Nina Terrero and former Fox News Latino producer Adrian
NBC Latino is only the latest of a series of websites
attempting to tap into the growing demographic of English-speaking Hispanics.
Fox News in October 2010 launched Fox Latino and Univision, the king of
Spanish-language media, launched its own English-language news Tumblr site at
The goal of the NBCLatino.com is to tell and reflect the
Hispanic-American story with authentic voices, and make NBC the brand of choice
for Hispanics across mobile, online and TV, a network representative said. The official site
launch is planned for early 2012.
"NBC Latino will be
able to tap into NBC News' already vast collection of resources and platforms,
including the close network partnership with Telemundo and msnbc.com," the