NBC News is partnering with TV One for coverage of the 2012 presidential election tailored to an African-American audience.
The partnership will have TV One, which like NBC is partly owned by Comcast, airing four-hour broadcasts on the final evenings of the Republican and Democratic conventions on Aug. 30 and Sept. 6, respectively.
NBC News' Craig Melvin will anchor coverage on both convention nights and the evening of the November general election, branded "TV One: One Vote Matters," and TV One's Washington Watch host Roland Martin will contribute segments and analysis. It will be the first time that TV One will offer national convention coverage.
"This collaboration with TV One enables us to directly serve the Black community during this important election season- extending the reach of our journalism while tapping into TV One's loyal viewership," said NBC News president Steve Capus in a statement.
Added TV One president and CEO Wonya Lucas, "By partnering with NBC News, TV One is keeping to its mission of continuing to raise the bar for the network by providing our viewers with programming that is informative and has a direct impact on their lives as well as those of their families."