The first signs of programming synergy with new parent NBC and a plunge into
reality series -- highlighted by a revival of Fox's controversial Temptation
Island -- headline Telemundo's summer- and fall-season programming lineup,
which was showcased Tuesday night at the Spanish-language channel's upfront
presentation in New York.
With NBC's $3 billion acquisition of Telemundo Communications Group Inc.
completed last month, synergy between the two organizations will go forward in
Short-term, Dateline NBC will contribute reports to Sin
Fronteras (Without Borders), Telemundo's Sunday-night newsmagazine
hour, while NBC News reporters will file stories for the channel's various
newscasts, including A Rojo Vivo (Live and Hot), the recently
launched late-afternoon newsmagazine anchored by former Univision news
personality Maria Celeste Arraras.
Arraras and other Telemundo correspondents, in return, will appear on NBC
News programming, including Today, NBC Nightly News and
Dateline, as well as on MSNBC and CNBC.
Also, NBC will let Telemundo simulcast its Golden Globe Awards telecast next
The big long-term deal: exclusive Spanish-language Olympic Games coverage,
starting with the Summer Games in 2004 from Athens, Greece.
Telemundo said it will present the first multihour Olympics coverage in
Spanish-language TV history in the United States (how many hours remain to be
determined), focusing on soccer, baseball, boxing, basketball and other sports
with particular appeal to Latinos.
Also unclear is whether Telemundo will take the multiple-network approach as
NBC did with CNBC and MSNBC during the last two Olympics. Telemundo owns mun2, a
music/entertainment/variety cable service targeted to the MTV generation.
The Perfect Storm, Men in Black, Godzilla and Tarzan
will be among the blockbuster movies making their Spanish-language premieres on
Telemundo this coming season.
Specials on tap include a two-hour tribute to salsa queen Celia Cruz and a
viewer's-choice music-awards show.