Looking to expand TV Everywhere usage for the Sochi Games, NBC Olympics is offering temporary passes to facilitate device authentication.
NBC Olympics, having worked with the MPVD community since the 2012 London Games, will offer a multiday temporary pass during the competition in Sochi from Feb. 6-23 to access live streaming content on NBCOlympics.com and/or on the NBC Sports Live Extra app, without having to verify a video subscription.
Unverified viewers will be given a one-time 30-minute temporary pass the first time live-streaming content is accessed, affording users time to gather their credentials to authenticate, but not miss any Olympic action. Viewers will also be given a subsequent pass for five minutes per day thereafter.
All told, NBC Olympics will live-stream more than 1,000 hours of action from XXII Olympic Winter Games from Russia, with coverage from all 15 sports at no extra charge. The vast majority of this will only be accessible to authenticated subscribers.
During the London quadrennium, 9.9 million devices were authenticated, according to NBC Olympics.
In addition to temporary pass, additional features have been created to facilitate a more seamless experience for the industry’s customers.
Beginning Feb. 6, the devices of cable subscribers of Comcast’s Xfinity TV, Cox Communications, Cablevision's Optimum TV and Midcontinent Communications will be verified automatically when used within the customers’ homes because these providers are employing in-home auto-verification, which recognizes IP addresses and cross-references those addresses with subscriber accounts to automatically verify video subscriptions. Comcast and Cablevision, which deployed in-home auto-verification during the 2012 London Olympics, had verification success rates that were up to 1.5 times the average.
For their part, customers who have already verified their subscriptions with Adobe Pass on NBCUniversal network websites and applications will not have to re-verify those subscriptions. The device will recognize their verification credentials and will provide immediate access to NBC Sports Live Extra’s live stream content.
“We verified nearly 10 million devices during the London Olympics,” said Rick Cordella, senior vice president and general manager of digital media, NBC Sports Group. “With improved tools, including the multi-day temp pass and more providers offering in-home verification, our goal is for temporary pass to really drive usage and adoption of TV Everywhere in a way that hasn’t ever been done before.”