NBC Olympics and Yahoo have extended an existing digital alliance that factors in content and promotion surrounding the Summer Olympics in Rio, including links to all of NBCOlympics.com’s exclusive live streamed events and video highlights to Yahoo’s U.S. audience.
In addition to the Olympics-facing relationship, Yahoo and NBC Sports are currently in the fourth year of a digital deal that widens NBC’s distribution. Verizon is in the process of acquiring Yahoo’s operating business.
“Yahoo will once again push its massive U.S. audience to links that quickly connect them with NBCOlympics.com’s unprecedented live stream coverage and vast collection of video highlights,” Rick Cordella, SVP and GM of NBC Sports Digital, said in a statement.
“By teaming up with NBC Sports and expanding our long-standing strategic alliance, we are excited to offer our passionate audience a one-click experience to NBC Olympics’ extensive coverage of the Rio Games and live events,” added Phil Lynch, VP of global partnerships at Yahoo.
NBCOlympics.com and the NBC Sports app are poised to deliver 4,500 hours of streaming coverage from the Rio games. Though full access to the TV Everywhere site and app will require MVPD credentials, NBC Olympics will also provide temporary passes that will offer 30 minutes of coverage prior to authentication on the first visit, and five minutes each subsequent day.
NBC Olympics also has an enhanced search deal in place with Google that will enable the featuring of video highlights, tune-in info, links to live streams.