The NBC Owned Television Stations have launched local news updates on Alexa-enabled devices like the Amazon Echo, becoming the first station group to move into the space.
The O&Os are providing the updates on the voice-enabled platform via Flash Briefings – pre-recorded reports from broadcasters that, until now, have included more far-reaching outlets like NPR and BBC News, the company said.
The news updates -- usually four top stories -- are approximately 90 seconds long. They are updated throughout the day, the group said.
Consumers must opt in to get the updates; to access them, users just say, "Alexa, what's the news?"
Read more at broadcastingcable.com.