NBC Owned Stations Partner With NECN On Ad Sales

Publish date:

NBC Owned Television Stations, the new name given to NBC Local Media, is partnering with NECN (New England Cable News) on a deal "that will give the NBC Owned Television Stations group responsibility for selling national advertising for NECN," said NBC in a statement.

NECN is owned by Comcast, which merged with NBCUniversal earlier this year.

The partnership starts at the end of June. It gives NECN a stronger ad sales presence, and "bolsters the ad sales reach of the NBC-owned stations," said NBC, "which will now include eight of the nation's top 10 television markets."

Read more at B&C here.