NBC to Rebrand Sports App

‘NBC Sports Live Extra’ to be renamed ‘NBC Sports’  
NBC Sports app badge.jpg

Ahead of its streaming coverage of the 2016 Rio Olympics, NBC Sports Digital said it’s rebranding its live streaming app, NBC Sports Live Extra, to the NBC Sports app.

The authenticated TV Everywhere app, along with NBCSports.com and NBCOlympics.com, is slated to live stream more than 10,000 events, including 4,500 hours of coverage, from the Rio games. NBC launched the Sports Live Extra brand in February 2012.

The rebranded NBC Sports app will take effect later this month.

NBC Sports Digital is also renaming its premium cycling app, NBC Sports Tour de France Live, to NBC Sports Gold, which will provide live streaming coverage plus ancillary programming for the Tour de France and more than 15 major races during the cycling season.

“As digital consumption of live sports events continues to grow, NBC Sports Gold complements our linear and TV Everywhere offerings by making additional NBC Sports coverage available to cycling fans,” Rick Cordella, SVP and GM, digital media, at NBC Sports Group, said in a statement.

Both apps, supported on mobile devices and select connected TV platforms, are powered by Playmaker Media, a recently introduced tech service from NBC Sports Digital focused on live streaming and VOD.

More details about the branding changes as well as the schedule of events that will be offered on the NBC Sports Gold app can be found here