With four days to go until Super Bowl XLIX, NBC said it has finally sold its entire ad inventory, with 30-second spots going for $4.5 million.
“It has been a challenging ad sales marketplace,” said Seth Winter, ad sales executive vice president for news and sports, noting that availability of spots went much later than previous years (Fox sold out its ad inventory more than a month in advance of last year’s Super Bowl). “This is not the easiest exercise I’ve been through.” Winter said about 70 units were available for sale overall.
Winter said “a couple” spots still remain during the six-hour pregame coverage, which begins at noon ET. Winter said the open spots are during the early-afternoon portion; postgame inventory is also sold out.
Read more at broadcastingcable.com.