NBC Sports Group Tackles Rugby World Cup Rights

Seven-year deal covers all platforms

NBC Sports Group said it acquired the exclusive U.S. media rights to the Rugby World Cup.

The seven-year agreement with World Rugby includes media rights on all platforms and in all languages to the Rugby World Cups in 2019 and 2023, the Women’s Rugby World Cup in 2017 and 2021, the Rugby World Cup Sevens in 2018 and 2022 and the annual World Rugby U20 Championships form 2017 to 2023.

“This agreement is the culmination of years of cultivating our rugby portfolio,” said Jon Miller, president of programming at NBC Sports Group. “Whether it is men’s or women’s, sevens or 15s, pros or amateurs, rugby fans can rest assured that they will have more access to more premier rugby content than has ever been possible in the U.S.”

The agreement begins this spring with the World Rugby U20 Championship 2017 from Georgia, and continues this August with the Women’s Rugby World Cup from Ireland.

“The USA is one of the fastest-growing markets for rugby participation and fan growth,” said World Rugby chairman Bill Beaumont. 

NBC Sports anticipates using NBC, NBCSN, The Olympic Channel: Home of Team USA, NBCSports.com, the NBC Sports app, NBC Sports Gold—NBC Sports’ direct-to-consumer product—and possibly other platforms.

Read more at broadcastingcable.com.