NBC Sports Net to Kick Off Special on Business of NFL - Multichannel

NBC Sports Net to Kick Off Special on Business of NFL

Four-Part Series, from Greenburg Productions, NFL Films, Debuts Jan. 9
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With fans gearing up for the playoffs, NBC Sports Network will tackle the business behind America’s most popular sport with a four-part special.

NBC Sports Network will debut Star Spangled Sundays, a four-part special from Ross Greenburg Productions and NFL Films, chronicling the rise of the NFL, which scored 29 of the top 30 telecasts in 2012, from its modest beginning to a $9 billion-plus industry and cultural touchstone, on Jan. 8 at 10 p.m. Interviews with current and former league and team executives, as well as notables from myriad TV officials, player agents and others orbiting the game inform the special.

The following are NBC Sports Network's descriptors of Star Spangled Sundays:

Episode I:  Rise of a Colossus(Tuesday, Jan. 8 at 10 p.m.) -- Deft handling of the new medium of television vaults the National Football League from America’s fourth most popular sport into a cultural and financial titan.

Episode II:  Labor Pains (Tuesday, Jan. 15, time TBD) -- NFL players and owners work to create labor peace.

Episode III:  Brand NFL (Tuesday, January 22, time TBD) -- Riding a cultural and demographic tidal wave, the NFL turns professional football into a year-round, revenue-generating business and has become the most powerful brand in American sports.

Episode IV:  Super Sunday(Tuesday, January 29, time TBD). The NFL transforms the Super Bowl into the biggest entertainment event on the American calendar.


Roger Goodell – NFL Commissioner

DeMaurice Smith – Executive Director of NFLPA

Bill Carter – The New York Times

Paul Tagliabue – Former NFL Commissioner

Jerry Jones – Dallas Cowboys Owner

Robert Kraft – New England Patriots Owner

Bob Costas – NBC Commentator

Al Michaels – NBC Commentator

Mike Florio – ProFootballTalk on NBCSports.com

Mike Singletary – Hall-of-Fame NFL Linebacker and former 49ers Head Coach

Bobby Mitchell – Former NFL Running Back

Bill Curry – Former NFL player

Steve Bornstein – NFL's Executive Vice President of Media; President and CEO of the NFL Network

Tom Condon – NFL agent

Joe Browne – NFL Senior Advisor

Carl Peterson – Former President, CEO, GM, Kansas City Chiefs

Don Ohlmeyer – Former Television Producer/Executive

David Hill – Former Chairman, Fox Sports

Upton Bell – Son of former NFL Commissioner Bert Bell)

Richard Berthelsen – Former counsel NFLPA

Joe Horrigan – Vice President, Communications: Pro Football Hall of Fame

Donnie Deutsch – Advertising Executive and television personality

Donald Trump – Business Magnate

Kurt Badenhausen – Forbes

Michael Ozanian – Forbes

David Harris – Author/reporter

Michael MacCambridge – Author of America’s Game

Michael Oriard – Author of Brand NFL, King Football, Reading Football

Steve Rosenbloom – Son of former Colts/Rams owner Carroll Rosenbloom

Allen St. John – Author of Billion Dollar Game

Jimmy Walsh – Joe Namath’s agent

Gregg Easterbrook – Writer, ESPN.com

Indra Nooyi – CEO of Pepsi