NBC Sports Network will kick off its cable-record coverage from the London Olympics with the U.S. women's soccer team taking on France.
Coming two days before the opening ceremony, the July 25 telecast of the match at 11:30 a.m. (ET) from Hampden Park in Glasgow, Scotland will mark the first piece of NBC Sports Network's 292.5 hours of coverage, the most ever for an Olympic cable network. All told, the national sports service, which was rebranded from Versus on Jan. 2, will proffer 257.5 hours of original programming, an average of 14 hours per day.
As first reported by Multichannel News, NBC Sports Network will serve as the home to U.S. team sports. In addition to the U.S. women's national soccer side, NBC Sports Network will put its cameras on the 2012 version of the men's basketball Dream Team and women's field hockey squad, among other competitions. Originating from Olympic Park in London, the network will air up to 20 medal rounds and 22 sports, according to NBC Sports Group official.
NBC Sports Network will also carry soccer qualifying on July 26, but there will be no coverage on July 27 as there aren't any events scheduled on the same day as the opening ceremony. Coverage will conclude on NBC Sports Network on Sunday, August 12, the final day of competition. On most days, the service's coverage will air from
4 a.m. - 8 p.m. (ET), encompassing the live Olympic day from London, before passing the programming baton to NBC's primetime package.
"To serve as the home of U.S. team sports throughout the Games, with more Olympic hours than any cable network ever, is a great thrill and honor," said Jon Miller, president, programming, NBC Sports and NBC Sports Network. "With exceptional quality content and more than 250 hours of live competition, NBC Sports Network will be an important destination for Olympic fans as we continue to grow the network."
The NBC Sports Network announcement comes on the cleats of the schedule news that has MSNBC presenting 155.5 hours across an array of sports; Bravo serving as the home of Olympic tennis with 56 hours from Wimbledon; CNBC, with a tale of the programming tape totaling 73 hours, becoming the home of boxing for the fourth consecutive Summer Games; and Telemundo providing the most extensive Spanish-language Olympics coverage in NBCUniversal history with more than 173 hours of programming.
Additionally, NBCOlympics.com will live stream every event and sport for the first time ever, more than 3,500 hours in total. The vast majority of live streaming on NBCOlympics.com will only be available to authenticated cable, satellite or telco customers.
NBC is expected to announce its primetime Games schedule shortly, according to officials at the NBC Sports Group.