NBC U Cable Backs VOD, PPV Nanny


NBC Universal Cable will provide affiliates with taggable local-ad-sales spots featuring clips from Nanny McPhee in conjunction with the film’s video-on-demand and pay-per-view debut June 22.

The programmer said the spots will feature “tips and lessons that were given in the film,” which starred Emma Thompson and Colin Firth.

"This is a great family movie that will be an attractive offering for our affiliates to sell to advertisers and help generate revenue, as well as buzz for the film's availability on demand," NBC U Cable vice president of national accounts, affiliate field marketing and local ad sales Brian Hunt said in a prepared statement.