NBC U Names Digital-Distribution Head

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NBC Universal Television Group promoted Jean-Briac (J.B.) Perrette to president, digital distribution.

Perrette had been senior vice president, new media distribution.

In his new role, he will be responsible for the distribution of television content across multiple digital platforms, including interactive television, wireless, on-demand and Internet-protocol TV.

Reporting to Perrette will be: Michael Bonner, VP, new-media distribution; Salil Dalvi, VP, wireless; Ronald Lamprecht, VP, new-media distribution; and Stacy Melle, VP, video-on-demand marketing.

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