New York — NBC Universal is no longer selling any advertising
for its cable networks through Google’s TV Ads service,
ending a two-year partnership with the Internet giant.
The companies originally announced their revenue-sharing
agreement in September 2008, marking Google’s first adbrokering
deal for TV networks. In what the companies had
characterized as a test, Google had the rights to sell an unspecified amount of national advertising inventory on Syfy, Oxygen,
MSNBC, CNBC, Sleuth and Chiller.
“We’re not currently contributing inventory into the Google
marketplace, but we continue to work with Google on multiple
projects involving advanced advertising,” NBCU spokeswoman
Liz Fischer said in a statement.
Mark Piesanen, director of strategic partner development for
Google TV Ads, said in a statement: “While we are no longer offering
NBC Universal inventory through Google TV Ads, NBC
Universal continues to be a great partner to Google. Both NBC
and Google are committed to bringing more relevance to TV
viewership and advertising.”
Earlier this month, Google — as part of announcing other
content partners for its Web-centric Google TV platform — announced
that CNBC would create an application called CNBC
Real-Time to track stocks and news feeds designed to be a companion
to the linear CNBC channel.
Google still maintains relationships with Dish Network and
DirecTV, as well as programmers. including Bloomberg Television,
CBS College Sports, Hallmark Channel, History International,
Ovation, GSN and Tennis Channel.