NBC Universal is stepping up its presence at CES in January, staking out a 9,000-square-foot booth on the show floor to produce live telecasts, host industry bloggers and "showcase the many ways consumers can maximize their experience in the digital age" by downloading company content from a multitude of platforms and devices.
The booth theme is “Entertainment You Can Touch, Content That Touches You.”
CNBC's Power Lunch and Closing Bell and MSNBC's Your Business will originate special programs from the show floor in Las Vegas Jan. 8-11. Other live programming will feature Al Roker, Maria Bartiromo, Nancy O'Dell and Jimmy Fallon.
For the first time, NBCU will host top bloggers from NBC News, SciFi's DVICE, iVillage and NBCU digital properties, posting their comments to their communities from the Sharp/NBC Universal Multimedia Lounge. The site will be the touch point for information about NBCU's CES news and programming announcements. The Multimedia Lounge will also host top business and entertainment industry bloggers, some of whom will also be posting to the NBC CES site.
Fans of CES doings can also register for updates to their cell phones via NBC's Twitter feed.