NBC Unveils New PSAs

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NBC announced Monday that its latest batch of public-service
announcements, themed 'The More You Know,' will break on Monday night's Fear Factor and
Third Watch
primetime series.

The primetime PSAs will concentrate on strengthening families
and protecting children, vice president of community relations and public affairs Susan Haspel
said.

She added that specific topics of the spots will include spending time
together as a family, teaching kids not to hate and parental involvement in
education.

The West Wing's Martin Sheen, John Spencer and Dule Hill; Friends'
David Schwimmer; ER's Ming-Na and Sharif Atkins; and Scrubs' Zach Braff and John McGinley are among the NBC
primetime-series stars who will participate in the PSAs in the 2002-03
season.

In addition, NBC will begin directing The More You Know PSAs toward children
aged nine through 15 as of Saturday Oct. 5, when the 'Discovery Kids on NBC'
kids' programming block premieres.

Those spots will feature messages on tolerance, violence
prevention, staying in school and protecting the environment, NBC
added.

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