NBC Vet Takes TiVo Presidency


TiVo Inc. announced Wednesday that NBC veteran Martin J. Yudkovitz has been
named president.

Yudkovitz had been with the "Peacock Network" for nearly 20 years, most
recently as executive vice president. While at NBC, he played leading roles in
the creation of CNBC, MSNBC and MSNBC.com (msnbc.com/news/default.asp?nocookies).

With TiVo, he will be responsible for driving deployment through satellite,
cable and advertising partnerships. He'll also focus on helping television and
other content creators to develop new revenue opportunities on the vendor's
digital-video-recording platform.

"TiVo represents perhaps the most dramatic driver of change the industry has
ever encountered," Yudkovitz said in a release. "I'm thrilled to join a company
that will provide so much opportunity for both the consumer and the