NBC Universal is launching NBC Weather Plus, a new digital weather channel that will be produced by weathercasters at local NBC stations and distributed on some cable systems.
Time Warner Cable of New York City will launch NBC4 Weather Plus Thursday on channel 731, system spokeswoman Suzanne Giuliani said Wednesday afternoon. NBC flagship station WNBC-TV in New York is supplying the content for the channel.
NBC officials have said they hope to launch local versions of NBC Weather Plus nationwide, but it wasn’t clear at press time what other markets will launch the network. NBC spokesman Mike Doyle declined to comment on other possible market launches.
The local digital channels will provide more competition for The Weather Channel, which provides automated, periodic local weather updates but remains more focused on national content.
NBC Universal executive vice president of digital media, international channels and business development Brandon Burgess is overseeing the launch of NBC Weather Plus.