Looking to create programming that fits with its auto racing franchises, NBC Sports Network is launching a reality show focusing on a Detroit shop that rebuilds vintage American cars.
Mobsteel will debut August 16 at 6 p.m., immediately following NBCSN’s coverage of the NASCAR Sprint Cup Series Pure Michigan 400 race.
NBCSN said the series is designed to complement the 1,400 hours of motorsports programming it will air in 2015. The network’s auto properties include NASCAR, IndyCar, Formula One, Lucas Oil Pro Motocross and Mecum Auctions.
The eight-episode series features Mobsteel founder Adam Genei, his wife Pam and a team of custom car restorers.
In the premiere episode of the show, Mobsteel transforms a 1963 Lincoln Continental into a modern-day street machine.
Read more at broadcastingcable.com.