It might have been a scoreless draw at Old Trafford, but NBCSN and NBC Sports Live Extra drew big numbers with coverage of Monday afternoon’s Manchester United-Chelsea Premier League match.
NBC Sports Network’s telecast averaged 536,000 viewers on Aug. 26, according to Nielsen. That was the most for NBCSN since it began covering the Premier League this season and second-best all-time among weekday, early-season (prior to December) Premier League matches on U.S. television, trailing only the 540,000 who saw ManU-Tottenham on ESPN2 on Aug, 22, 2011.
The match also marked NBCSN’s best weekday audience since the 2012 London Olympics, with viewership peaking at 682,000 viewers in the 4:30 p.m.(ET) quarter hour.
Among males 18 to 34, NBCSN’s Premier League average audience of 147,000 was the most among all Monday sporting events in the demo, 18% more than the 125,000 of those watchers ESPN tallied with the Cincinnati-St. Louis MLB contest that night.
NBC Sports Live Extra’s live stream of the match generated 3.21 million live minutes and averaged 51.8 minutes per visit on desktop, mobile devices and tablets, establishing new Premier League marks for the service.
The 3.2 million live minutes for the match, which kicked off at 3 p.m. and required verification, surpassed NBC’s two NFL preseason games this year and every Notre Dame Football stream from the 2012 season, both of which did not require authorization of a cable/satellite/telco subscription, said NBC Sports Group officials.
Monday's soccer match also surpassed all NHL streams with the exception of Stanley Cup Final games. In live minutes, ManU-Chelsea was the second-highest NBCSN stream in NBC Sports Live Extra history, behind the 3.24 million for Game 2 of the 2013 Stanley Cup Final between Chicago-Boston.