NBCUniversal hired four senior ad executives, continuing to beef up of its sales operation under ad sales president Linda Yaccarino.
Laura Molen was named executive vice president, cable advertising sales. Molen, previously with Univision, will oversee sales of USA, Syfy, E!, G4, Chiller, Cloo and WWE. Dan Lovinger, previously named exec vice president at NBCU Cable ad sales, will oversee sales at the company's other networks, including Bravo, Oxygen and Style. Both execs report to Yaccarino.
NBCU also named Peter Lazarus senior vice president of cable ad sales. Previously with USA Today's Sports Media Group, Lazarus will report to Molen and be responsible for USA, Syfy, Cloo, Chiller and WWE. Before USA Today, Lazarus was also with Univision.
Lou Koskovolis was named senior vice president, sales and sales marketing for NBC Sports Groups' Golf Media, reporting to Seth Winter, executive, NBC Sports Group Sales and Marketing. Koskovolis had been with Major League Baseball.
Katie Larkin was named senior vice president ad sales strategy. Larkin had been with Turner Entertainment Networks where she worked with Yaccarino on TV inContext. Larkin will report to Trish Frohman, executive vice president of ad sales strategy.
"Laura, Peter, Lou and Katie are all leaders in their field. They're strategic, creative and analytical in their approach, and they know how to 'think big,'" Yaccarino said in a statement. "Their addition rounds out our senior leadership team and positions us perfectly to present our unified, industry-leading portfolio to the marketplace."