NBCU Buys $200M Stake in Vox Media

Brands Include SB Nation, Polygon, The Verge, Eater
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Comcast’s NBCUniversal unit said it paid $200 million for an equity stack in Vox Media.

NBCU has reportedly been in talks with a number of new media companies including Vox and Buzzfeed. Gaining stake in those companies will help NBCU reach a younger audience that’s spending more time online than with traditional media.

Vox Media has a great portfolio of premium digital brands that deeply engage broad audiences,” said Steve Burke, CEO, NBCUniversal. “Vox Media has strong leadership, top editorial talent and a unique technology platform. We are excited to be making this investment and building a collaborative partnership involving editorial content, advertising and technology.”

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