Comcast’s NBCUniversal unit said it paid $200 million for an equity stack in Vox Media.
NBCU has reportedly been in talks with a number of new media companies including Vox and Buzzfeed. Gaining stake in those companies will help NBCU reach a younger audience that’s spending more time online than with traditional media.
Vox Media has a great portfolio of premium digital brands that deeply engage broad audiences,” said Steve Burke, CEO, NBCUniversal. “Vox Media has strong leadership, top editorial talent and a unique technology platform. We are excited to be making this investment and building a collaborative partnership involving editorial content, advertising and technology.”
Read more at B&C.