NBCU & Comcast Promote Maggie McLean Suniewick To SVP, Strategic Integration

In New Role, She’ll Spearhead ‘Symphony,’ a Company-Wide, Cross-Platform Promotions Vehicle

NBCUniversal and Comcast have appointed Maggie McLean Suniewick to senior vice president, strategic integration, where she’ll spearhead key “Symphony” initiatives across NBCU’s properties and with Comcast.

In her new post, McLean will report to both NBCU CEO Steve Burke and Comcast Cable CEO and Comcast Corp. EVP Neil Smit.

McLean most recently served as VP, programming for Comcast Cable, where she oversaw editorial and programming across MSO’s platforms, including Xfinity On Demand, XfinityTV.com and the Xfintiy TV app, and, in March, executed the Xfinity TV Watchathon, an free VOD initiative that set on-demand usage records for the operator.

In the new role, Suniewick will identify and pursue new technology and strategic opportunities between Comcast and NBCU’s portfolio of broadcast and cable networks, digital properties, and its movie studio. She’ll also be conducting Symphony, billed as a “strategic, company-wide marketing initiative” aimed at promoting NBCU TV shows, movies and events, including the Olympics. Symphony will also factor in the companies' TV Everywhere activities. Of recent note, NBC and Comcast employed the Symphony program to promote The Voice and The Blacklist across platforms.

Before joining Comcast in 2006, Suniewick spent seven years with Oxygen Media.