NBCUniversal announced Wednesday that it has given Susan Malfa oversight of ad sales for Style Media, to go along with Bravo and Oxygen Media and Women at NBCU.
Malfa's new position is senior vice president, ad sales, Bravo Media, Oxygen Media, Style Media and Women at NBCU, where she has spent the past five years. Style Media became part of NBCU after Comcast acquired the programmer from General Electric.
"Susan's tenure at NBCUniversal has been defined by industry-leading innovations around client partnerships, resulting in unprecedented revenue growth," said Linda Yaccarino, president, NBCU cable and digital ad sales, to whom Malfa will report. "A hallmark of Susan's success is her ability to creatively structure deals that drive meaningful ROI for the client and I have no doubt that her expertise will be critical to Style Media's continued growth and success."